floorsHow it works
Every page in your Shopify store automatically becomes a room. Your homepage is one room. Each collection page is a room. Each product page is a room. When a shopper lands on /products/blue-jacket, they appear as a 3D avatar in the "blue-jacket" room.
You see everyone browsing your store in real-time. You can chat with them while they shop — answer a sizing question, recommend a color, or just say hello. Other shoppers see each other too, which creates natural social proof. If five people are looking at the same product, it must be worth buying.
Installation
Two ways to add floors.js to your Shopify store. Both take under a minute.
Theme editor (works on all plans)
Go to your Shopify admin. Navigate to Online Store → Themes → Actions → Edit code. Open the theme.liquid file. Scroll to the bottom and paste the script tag right before the closing </body> tag.
<script src="https://floorsjs.com/embed.js" data-key="flr_your_key_here"></script>
Save the file. That's it. Every page in your store now has floors.js running.
Shopify admin custom code
On some Shopify plans, you can go to Settings → Custom code and paste the script into the footer scripts section. This avoids editing your theme files directly.
Both methods do the same thing. Pick whichever feels easier.
What you'll see
- Shoppers on
/products/blue-jacketappear in the "blue-jacket" room — every product page maps to its own room automatically - Collection pages become their own rooms — visitors browsing
/collections/summerare grouped together in the "summer" room - You see how many people are on each page — the building overview shows all active rooms stacked as floors with visitor counts
- Discord notifications when someone lands on a high-value page — get pinged when a shopper hits your best-selling product or the checkout page
Perfect for DTC brands
Small direct-to-consumer brands compete against massive retailers by offering something Amazon never can: a personal shopping experience.
With floors.js, shoppers see other people browsing the same products. That's instant social proof — this store has real customers, right now, looking at the same thing I am. And the store owner (or a team member) can jump into any room and help. Recommend a size, suggest a matching item, share a discount code.
It's the digital equivalent of a boutique owner walking the shop floor. The brands that talk to their customers sell more. floors.js makes that effortless.
Frequently asked questions
</body> tag, it works.