The silent sales killer
E-commerce stores lose sales because shoppers have questions but don't want to open a support ticket. They're wondering about sizing, shipping times, or whether two products work together. Instead of asking, they leave — and buy from a competitor who answers faster.
Traditional live chat doesn't fix this. It feels like filing a request and waiting. Shoppers don't want support — they want a quick answer from someone who's right there.
What floors.js does differently
floors.js turns your online store into a space where you can see shoppers as avatars moving between product pages. You can jump in and help them pick the right size, answer a shipping question, or suggest a bundle — naturally, like a shop assistant walking the floor.
- See which products shoppers are viewing — every product page is a room, every visitor is a visible avatar
- Natural conversation feel — chat happens in the room, not through a ticket system. It feels like talking to a shop assistant, not filing a request
- Social proof built in — shoppers see other shoppers browsing the same product. If 5 people are looking at the same jacket, it must be good
- Works with Shopify, WooCommerce, and any platform — one script tag, no plugins to install, no theme changes needed
Where store owners use it
Social shopping, without the complexity
Physical stores have foot traffic you can see. Online stores don't — until now. floors.js adds that layer of human presence. When 5 people are browsing the same product page, each of them sees the others. That's organic social proof. Not a fake "12 people are viewing this" counter, but real avatars that visitors can actually interact with.
Unlike traditional "X people are viewing this" banners (which are often fabricated), floors.js shows real, interactive avatars. Visitors can actually talk to each other — "Did you order this before? How's the quality?" "I got the blue one last month, the sizing runs small." These peer conversations drive purchase confidence in ways no product description can.
Store owners can be on the floor too. Jump into a product room, answer a sizing question, suggest a complementary product, or offer a bundle deal. It's the online equivalent of a helpful shop assistant who appears exactly when you need them — without the pressure of a chat popup demanding your email first.
One line to install
Paste it before </body> in your store theme. Works with Shopify, WooCommerce, BigCommerce, Squarespace, or any custom storefront. Each product page becomes a room automatically. No configuration needed.