floorsNewsletter websites are archives
People click through from email, read the issue, maybe share it, and leave. There's no sense of community on the web version. All the discussion happens on Twitter or in email replies — not on your site.
Your newsletter has a loyal audience. But on your website, each reader is invisible to every other reader.
What floors.js does differently
floors.js turns your newsletter archive into a reading room. Each issue becomes a room. Readers see who else is reading the same issue and can discuss it in real-time — right on your site, not someone else's platform.
- Real-time discussion — readers discuss the latest issue as they read it
- Community on your turf — conversations happen on your domain, not Twitter
- Author engagement — jump in and discuss with your readers live
- Repeat visits — readers come back to see who else is reading
Where newsletter creators use it
Fresh issue
Readers gather when a new issue drops. The first hour after sending becomes a live discussion.
Evergreen content
Readers discover popular back issues and connect with others who share their interests.
Author engagement
Jump into the room and discuss the issue with readers. Like a Q&A session, but effortless.
Community building
Readers with shared interests find each other naturally. Your newsletter becomes a gathering place.
One line to install
<script src="https://floorsjs.com/embed.js" data-key="flr_..."></script>
Paste it before </body> in your newsletter template. Works with Substack custom domains, Ghost, Buttondown, or any self-hosted newsletter site.