Use Case

floors.js for Startups

You spent weeks building your landing page. 47 people visited today. Zero conversations. With floors.js, you would have talked to at least 5 of them.

Get started — from $14/moSee how it works

Every early visitor matters

Early-stage startups need every visitor. But traditional analytics only show numbers, not humans. You can see that 47 people visited today, but you can't talk to them, you can't answer their questions, you can't validate your messaging in real-time.

By the time you realize your pricing page is confusing, you've lost hundreds of potential customers who silently bounced.

What floors.js does differently

floors.js makes your early traffic visible and conversational. See who's on your site, what pages they visit, and start conversations. It's like user research that happens automatically, every day.

Where startups use it

Launch day
Engage visitors during Product Hunt and Hacker News launches. Every conversation is a potential early adopter.
Pricing validation
Watch how people navigate your pricing page. If they stall, jump in and ask what's unclear.
Founder presence
Show visitors the founder is right here, right now. That personal touch wins early customers.
First customers
Turn curious visitors into your first paying customers by answering their questions in real-time.

Your unfair advantage in early-stage

Most startups spend months building analytics dashboards to understand their users. With floors.js, you skip straight to conversations. See someone confused on your pricing page? Ask them what's unclear. That's user research happening automatically, every single day, without scheduling a single call or sending a single survey.

Early-stage means every conversation matters. A visitor who would have bounced becomes a beta user. A confused prospect becomes a happy customer after a 30-second chat. The ROI on those conversations is enormous when your traffic is still small. You can't afford to let 47 daily visitors leave in silence — even converting 2 of them changes your trajectory.

And the viral effect: visitors who see avatars on your site remember it. They tell others. "Have you seen this site? There are little characters walking around." That's word-of-mouth you can't buy. It makes your startup memorable in a sea of identical landing pages, and it costs you one script tag and $14/mo.

One line to install

<script src="https://floorsjs.com/embed.js" data-key="flr_..."></script>

Paste it before </body> in your layout. Works with any stack — React, Next.js, static HTML, whatever you shipped your MVP with.

Frequently asked questions

How much does it cost?
$14/month or $99 for lifetime access. No usage limits, no hidden costs. Perfect for bootstrapped startups.
Can I use it during a Product Hunt launch?
Absolutely. Paste the script tag before launch day. When traffic spikes, every visitor becomes visible. You can engage them in real-time during the crucial first hours.
Does it work with my MVP stack?
Yes. It's a single script tag that works with any HTML page — React, Next.js, plain HTML, Webflow, whatever you shipped with.
How many visitors can it handle?
Up to 400 concurrent visitors per site. For early-stage startups, that's more than enough even during a traffic spike.
Can I remove it later?
Yes. Remove the script tag and it's gone. No residual code, no cleanup needed. But most startups keep it.

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